Schema Markup Generator (JSON-LD)
Article, FAQ, Product, LocalBusiness and breadcrumb structured data, written as JSON-LD.
Output — schema.html
About this tool
Pick a schema.org type, fill in the fields, and copy a ready-to-paste JSON-LD script block. Covers Article, FAQPage, Product, LocalBusiness and BreadcrumbList - the five types that carry almost all structured data on the web. The notes flag the properties Google treats as required before it will show a rich result.
JSON-LD, microdata or RDFa?
JSON-LD, and it is not really a debate any more. Google recommends it, and the practical reason is that it lives in one block in the <head> instead of being woven through your markup as attributes. Microdata breaks the moment somebody refactors a template and moves a <span>; a JSON-LD block survives every redesign because it describes the page rather than decorating it.
All three formats are still parsed, so existing microdata is not a problem to leave in place. Just do not describe the same thing twice in two formats - conflicting values are worse than no markup.
Markup has to match the page
The single rule behind every structured-data penalty is this: the markup must describe content a visitor can actually see. FAQ markup for questions that are not on the page, a rating with no reviews behind it, a price that differs from the one in the cart - all of that is a spam violation, and a manual action removes every rich result for the whole site, not just that page.
The realistic upside is a better-looking result, not a higher position. Structured data is not a ranking factor. It is how you qualify for the extra pixels - dates, star ratings, breadcrumb trails - and those move click-through rate quite a lot.
Frequently asked questions
Will schema markup improve my rankings?
Not directly. Google has been consistent that structured data is not a ranking signal. What it does is make a page eligible for rich results - stars, prices, dates, breadcrumbs - which raises click-through rate. More clicks on the same position is still more traffic.
Why is my valid markup not showing a rich result?
Eligibility is not a guarantee. Google decides per query whether a rich result is useful, and it needs to trust the site. Validate first with the Rich Results Test, then be patient: markup added today can take weeks to show, and some types (FAQ especially) are now limited to a narrow set of sites.
Do FAQ rich results still exist?
Barely. Since August 2023 Google only shows FAQ rich results for well-known government and health sites. The markup is still read and still valid - and it is worth keeping if you use it to describe your content - but do not add it expecting the accordion in search results.
Can one page have several JSON-LD blocks?
Yes, and it is normal: an article page usually carries an Article block and a BreadcrumbList block. Google merges them. Use a @graph array if you would rather ship one block, but separate scripts are easier to maintain and just as valid.